Take a Tour of the Venn Factory

Learn about what we make here, what motivates us, and who's involved

Venn Factory Shapes the Future of Identity With Practical Impact

Our specialty is making your vision and mission come alive in your strategy. We help you fully articulate where you're headed in the next 3-5 years, and develop a strategic plan that feeds your roadmap, your message, your people, and your market.

Eve Maler

All About Our Founder, Eve Maler

Eve Maler is a Privacy By Design Ambassador and an award-winning standards developer. She has co-founded 7+ standards and contributed to dozens. She owned the identity standards strategy for Sun Microsystems and ForgeRock and owned ForgeRock’s patent program.

Eve joined ForgeRock’s Office of the CTO in 2014 as it took Series B funding. During her 2020-2023 tenure as ForgeRock CTO, it reached Series E, launched its IPO, and was acquired by Thoma Bravo. With her guiding hand on emerging technology R&D, evangelism, and innovation culture, ForgeRockʼs ARR rose 85% to $251.3M, and the company achieved coveted leader status in reports from the top three IAM analysts: Gartner, Forrester, and KuppingerCole.

What Others Say

Eve did an amazing job facilitating Kantara’s strategy planning session and capturing the work. It feels thorough, actionable, practical, and yet also like we are reaching for our aspirations.
Kay Chopard
Exec Director of Kantara Initiative, Former Executive Director of Identity Ecosystem Steering Group (IDESG)
I engaged Eve for a keynote at the CISO Roundtable of the Cloud Security Alliance, Atlanta Chapter. She delivered an accessible and engaging session packed with thought leadership. The CISO of a $19B company personally thanked me for including Eve as an anchor to the evening’s program.
Ed Pascua
President, Cloud Security Alliance, Atlanta Chapter Founder | Principal, CyberRisk Partners
As an advisor to our leadership team, Eve has been insightful in shaping our strategic direction and her direct conversations and dialogue are impactful, timely, and invaluable. I highly recommend Venn Factory’s services to anyone looking to develop solid identity strategies with broadly applicable business impact.
Rob Fry
CTO & Co-Founder, AKA Identity
I have had the privilege of being mentored by Eve. Her skills, experience and passion have allowed me to better navigate the complexities of this ever-evolving industry. Her support has been pivotal in my career and has accelerated my professional growth.
IAM Executive
Director of a Fortune Global 500 financial services firm

We're honored to work with these amazing client organizations...

...as we are proud of our relationships with these skilled partners

Our Journey: Key Milestones and Achievements

2000: SAML

Eve Maler co-founded, led, and made critical contributions to the SAML standard and evangelized its adoption.

2011–2014: Forrester

Eve served as a principal security and risk analyst, ... tbd

2014–2023: ForgeRock


2024: Venn Factory



We are grateful for these honors

Craft Your Irresistible Identity Strategy

Our latest white paper, Authentication and AI: A Race Against Time, is yours if you introduce yourself.

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